Aashita Rangnekar
UX & visual designer who starts with real problems and shapes clear, thoughtful solutions around them.
Hi, I am Aashita.
From architecture to UX, I’ve been finding my way through design.
I’m based in Indore, India. Architecture got me interested in solving problems, visual design taught me how visuals can communicate ideas, and UX brought these two interests together. That’s what drew me towards product design.
Since graduating, I’ve explored different areas of design, from branding and social media to marketing creatives and customer retention for digital products. Each experience has taught me something different and helped me look at design from new perspectives.
I’m most interested in understanding the problem before jumping into a solution. I like observing things around me, asking questions, and digging a little deeper to understand what’s actually needed. Some of my academic projects have grown out of everyday problems I’ve noticed around me.
I’m now exploring product design beyond just the UX part, including how a product is shaped from the initial idea to the final experience. I enjoy learning new tools and exploring unfamiliar areas, and I’m still discovering where that curiosity takes me.
Things I'm into nowdays…
Building Purple Whale
AI Tools
Sky Photography
Little joys
Lo-Fi Jazz Hop
Visual storeytelling
Cozy spaces
Chai & Coffee
Noodles
Beyond comfort
Exploring
The values
behind my work
Curiosity
I take the first step, explore new ideas, and make decisions even when the path is unclear.
Observation
I notice small things around me, and my best projects began as everyday problems.
Adaptability
I stay flexible, learn quickly, and adjust to challenges without losing direction or focus.
Teamwork
I love collaborating, ownership, and believe the best results come from teamwork.
